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Client Name: FC Premier
Client Industry: Sports & Entertainment
Working Together Since: 2023
Services Provided: Content Writing, Website Design, Website Development
Special Features: Custom photography

Overview
FC Premier is an elite soccer club serving young athletes in the SoCal and West Texas regions. Having coached the legendary USWNT member Alex Morgan, FC Premier has a reputation for excellence. Guided by core values, including discipline and selfless service to others, FC Premier is committed to player development as a person, not just an athlete.

Insights 



The existing FC Premier website was developed without a clear content strategy and therefore had pages with no content and was missing pages and critical information about the club’s history, teams, and alumni. In addition, the website relied heavily on stock images of athletes and soccer equipment, instead of current athletes in branded jerseys, which made it difficult to further build brand recognition and trust with potential athletes and their guardians.

Solutions
We worked with FC Premier to develop a content strategy that provides prospective players and guardians with information about the club and what teams are available across the service regions and highlights the alumni and key partnerships. Using FC Premier’s branding and exciting new images of FC Premier’s athletes in action, we created a custom design to highlight this unique club and their reputation for excellence.

Finally, we integrated our custom content management system so the FC Premier team can easily update information about teams and coach contact information, add events, and update the list of talented alumni. The new website allows FC Premier to better connect with prospective players and showcase their club amid a crowded field of competitive clubs in SoCal and West Texas.